CIGAR BUSINESS EVOLVES FROM MANHATTAN
STOREFRONTÂ TO LEHIGH VALLEY CIGAR MECCA
IN 1939, Rose Zaretsky opened the doors to a 350 square-foot luncheonette in midtown Manhattan.
Three employees stocked cigarette cartons and lottery tickets, while Roseâ€™s young son, Arthur,
stood outside greeting patrons as they picked up the Wall Street Journal. As the doors closed every
evening, Rose dreamed of providing a fulfilling life for her family; what she never could have
expected was that 75 years later, the young boy who stood outside the luncheonette would own
Famous Smoke Shop, one of the largest retailers of premium cigars in the United States.
By the 1970s, New York Cityâ€™s Garment District was bustling, with a cigar shop on every corner.
But changes were soon to come. Cigarette smokers were replacing premium cigar smokers. Arthur
Zaretsky knew that he wouldnâ€™t be able to support rent at $30 a square foot by selling cigars over
the counter. He began gathering information from customers, and by the late 1980s had
established a mail order business to supplement the retail store.
By the early 1990s, New Yorkâ€™s cigar tax of 20 percent was prompting Arthur to think of moving out.
But it was the debut of Cigar Aficionado magazine in 1992 that led him to act. The magazineâ€™s birth
ushered in a cigar boom. To take advantage of the opportunity and expand his business, Arthur
knew he would have to invest in technology and a new location.
Moving Famous Smoke Shop represented a huge gamble, professionally and personally. Arthur
had spent his life in Manhattan. But his research suggested a move to Florida made financial sense,
as most cigars coming into the U.S. were being shipped into Miami. Employees balked, however,
and Arthur decided instead to move the store to Pennsylvania, eventually finding a home in
the Lehigh Valley.